Start with why is good to understand how marketing and branding works, and how to do it better. Thinking fast and slow by Daniel Kahneman I swapped a copy of start with why by Simon Sinek It's as if Kahneman is borrowing from Sloman who borrowed from Kahneman. In it he uses Kahneman's and Tversky's work to argue for two competing strategies for arriving at the truth: associative vs rule-based. Sloman titled 'Two Systems of Reasoning'. However I find it peculiar that the entirety of TFaS seems, on the surface (again I've not read it) strikingly similar to essay #22 in H&B by Steven A. I have great respect for Kahneman and H&B is a wonderful collection. As if someone said to him: 'Hey, you were involved in discovering some sophisticated and important topics, why don't you translate those to a lay audience?!' I couldn't help but think that TFaS was the product not so much of a desire to share some new insights he'd recently discovered but rather that he saw (or some publisher pointed out to him) how authors such as Pinker, Greene, Tyson, et al were garnering considerable attention and revenue translating sophisticated scientific topics developed by others for a lay audience. I've not read ' Thinking Fast and Slow' but long ago I read 'Heuristics and Biases' and attended one of Kahneman's talks during his tour promoting his newest book. I find that watching foreign films can also help to diversify my thinking.

I read 'Brave New World' by Aldous Huxley many years ago and it's a book that appears to be becoming more relevant with time. I don't read much fiction but it can be interesting sometimes. Also, I enjoyed reading 'Lords of Finance: The Bankers Who Broke the World'. Also, I found an interesting synergy between Nassim's books and the book ' Thinking fast and Slow' by Daniel Kahneman (which is a book about human psychology). I think it's good to read a variety of books with opposing viewpoints or with viewpoints which contradict popular ideas.įor non-fiction, the books 'Black Swan' and 'Fooled by Randomness' by Nassim Taleb were eye-openers for me. You need to learn to take everything with a grain of salt sometimes that means you need to unlearn things along the way. There is a lot of misinformation and a lot of what we perceive as knowledge is in fact rhetoric.

In my view 'critical thinking' is real thinking.

Thinking fast and slow barnes and noble